Non-fiction authors have legal exposure in at least 13 areas of the law, if not more. We routinely review non-fiction books/manuscripts for legal risks using a questionnaire and checklist developed over many years. It includes using copyright-protected materials such as text and photos, using names and places, and laws relating to copyright, trademark, rights of publicity, libel & defamation, public persons and officials, entity formation, pen names, and many more.
Your Main Message - Under Construction
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.